DRX Wear at Jakarta Sneakers Day 2024

For the DRX project at Jakarta Sneakers Day 2024, the primary challenge was to completely design and build an exhibition booth within a highly compressed timeframe. Receiving the brief approximately seven days before the on-site setup schedule required an immediate, strategic response. The prompt guidelines specified integrating three distinct operational zones within a compact 9x3 meter area, which included an interactive games area, a dedicated space celebrating the DRX x KJTI collaboration campaign, and a high-traffic retail selling zone.

Our team immediately engineered a layout that prioritized these essential functional elements, translating the overarching brand theme into a cohesive physical environment. Navigating this tight turnaround meant our spatial design had to be optimized for both rapid fabrication and smooth crowd circulation.

With our design and production expertise, we made sure every part of the execution was handled with precision, maintaining strict control over the limited time available. This approach allowed us to resolve unexpected venue logistics smoothly while keeping the client's vision fully intact. We proved that even within limited timeframes, our ground execution remains immaculate, functional, and aligned with the brand’s standards. Clients can rest assured knowing that we have everything under control.