My BCA at Mbloc Design Week 2025

We were tasked with designing a 3x7 meter booth for myBCA, strictly following its brand color identity and incorporating collaborative visuals with M Bloc to engage a younger audience. The spatial layout was strategically divided into two main zones: an acquisition area and an interactive reward area featuring a wheel of fortune, a customized tote bag station, and an integrated photobooth.

The main challenge was managing visitor flow, as entry into the space was possible from two different sides while the primary crowd approach came directly from the narrow 3 meter side. To address this spatial constraint, we emphasized high-impact branding on the 3 meter backdrop to capture immediate attention, while balancing the wider 7 meter side with continuous supporting visuals along the façade.

Our team effectively turned this dual-entry layout into an asset for crowd engagement, ensuring a natural transition between the commercial acquisition zone and the activation elements. By carefully anchoring the primary visual touchpoints, we maintained strong brand visibility from every potential angle of approach. The final installation seamlessly merged corporate identity with the event's creative energy, delivering a functional, high-traffic experience without compromising on-site circulation.