RRC x EWC Activation Car

For the RRQ x Esports World Cup (EWC) activation, our team was entrusted with a unique automotive modification brief, fully customizing both the exterior and interior of the feature vehicle. To align with the high-energy gaming culture of the activation, we transformed the vehicle into an immersive centerpiece, seamlessly integrating esports aesthetic elements with structural spatial design.

A critical engineering requirement was reconfiguring the vehicle's electrical setup to support an integrated gaming station alongside custom internal ambient lighting. Operating under a highly compressed timeline, our technical team executed complex wiring, load management, and custom interior refitting without compromising on safety or visual finishing. Every element was tailored to deliver a fully functional, media-ready display item under strict turnaround constraints.

Executing custom automotive modifications alongside specialized electrical integrations requires meticulous technical planning. By combining vehicle refitting with event infrastructure expertise, we delivered a high-impact, fully powered brand asset right on schedule. The final build stood as a high-performance feature that bridged esports culture with custom automotive craftsmanship.